Creating a Brand from Concept to Commerce
Strategy, Branding, eCommerce, Direct-to-Consumer, Shopify, Paid & Earned Media, Email Marketing, Social Media, Big Box Retail, Pop-ups
How do you create a differentiated brand in a legacy industry?
Launching a new brand requires you to rethink everything. When we set out to design the Coral brand, we started with basic questions for understanding our core values. We took our values and extended them into a fully integrated Direct-to-Consumer eCommerce stack, media strategy, and retail plan.
I worked with a my co-founder, 6 different agencies, and our entire team to bring this brand to life. After launching, we were featured in a number of publications, retail channels, and even won a CES Innovation Award.
In the World...
The Best Robot at CES 2019 via Business Insider
All the Gadgets WIRED Editors Loved This Month (November 2018) via WIRED
This New Robot Vacuum Transforms into a Handheld Vacuum via Android Headlines
How two brothers launched first 2-in-1 robot vacuum in months via Campaign Creative